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Press Release from Plato Logic Limited Does beer consumption increase in a “World Cup year”?
With qualification for the FIFA World Cup now largely complete, the
countdown to Brazil 2014 has begun -
but can the beer industry expect to see a boost from this major sporting event? Beer market specialists
Plato Logic have looked at beer
market growth rates going back to 1966, focusing on 7 key markets
as well as the host nations during this period.
“Perhaps surprisingly the annual beer market growth rates were quite variable,
even among host nations”, said Ian Pressnell, Director of Plato Logic. The
possible reasons are explored in a new
special report by Plato Logic, looking at issues
such as geography, time-zones and the success of individual teams.
Does beer consumption increase in a “World
Cup year”? A special report from
Plato Logic Limited, available now price £500 (ex-VAT). Contact us at sales.plato@platologic.co.uk for further details |
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