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    Press Release

    from Plato Logic Limited

    Does beer consumption increase in a “World Cup year”?

    With qualification for the FIFA World Cup now largely complete, the countdown to Brazil 2014 has begun - but can the beer industry expect to see a boost from this major sporting event?

    Beer market specialists Plato Logic have looked at beer market growth rates going back to 1966, focusing on 7 key markets as well as the host nations during this period. “Perhaps surprisingly the annual beer market growth rates were quite variable, even among host nations”, said Ian Pressnell, Director of Plato Logic.

    The possible reasons are explored in a new special report by Plato Logic, looking at issues such as geography, time-zones and the success of individual teams.

    Does beer consumption increase in a “World Cup year”? A special report from Plato Logic Limited, available now price £500 (ex-VAT).  Fully updated August 2013 edition.

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