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Press Release

from Plato Logic Limited, 13th October 2009

 World Beer Market grows just 1.8% in 2008; less than 1% growth forecast for 2009.

Global beer consumption grew by 1.8% in 2008, but a sharp slowdown to less than 1% growth is currently forecast for 2009, according to Plato Logic’s latest annual “World Beer Report”.

 Ian Pressnell, Director of Plato Logic commented: “globally, the beer industry nevertheless continues to show resilience in the current economic climate.” The “World Beer Report” also includes 2010, 2015 and 2020 consumption forecasts for over 200 individual markets. “We are forecasting some recovery in 2010 and global beer consumption to reach 2.35 billion hectolitres in 2020, according to our latest projections”, continued Ian Pressnell.

China further strengthened its position as the world’s biggest beer market in 2008, achieving record sales of 407mhl. China’s margin over the USA stretched to over 150 million hectolitres, with Russia in third place just ahead of Brazil.

ChartTop 5 Global Beer Markets, 2008

 World’s Leading Beer Markets, 2008, million hl (consumption)

Source: Plato Logic Limited.

Looking at the 2009 projections in more detail, Plato Logic forecast the sharpest decline in beer consumption to be in Europe (-3.9%), where the East European markets have been among those worst affected by the downturn. In contrast, volumes for the total Americas region are projected to be flat. Driven by China, Plato Logic are forecasting more than 4% growth in 2009 for the Asia/Pacific region and Africa/M.East is also projected to grow.

Top Brands

 Chinese brand Snow (range) became the world’s leading beer brand in 2008, ahead of the two A-B InBev brands, Bud Light and Budweiser.

ChartTop 10 Global Beer Brands (ranges)

World’s Leading Beer Brands, 2008, million hl

Source: Plato Logic Limited.                     Note: Bud Light includes Bud range e.g., Dry, Ice

Published every year since 1994, the Plato Logic “World Beer Report” is a standard source of reference and is used throughout the international brewing and allied industries.


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