Press Release
from Plato Logic Limited
World Beer Market forecast to grow by around 2.1% in 2012.
Driven by strong growth in China, Global beer consumption was
almost 3% higher in 2011, according to latest data from beer market specialists
Plato Logic.
Ian Pressnell, Director of Plato Logic commented: “although
2011 was another challenging year, it was also a landmark year: the Chinese beer
market is now twice the size of the USA and has also reached 25% of the global
beer market”.
However, according to Plato Logic’s latest projections beer
consumption growth is expected to slow down to just 2.1% in 2012, as China’s
growth slows and the global economic recovery remains weak.
Looking at the 2012
projections in more detail highlights the ‘two-speed’ nature of the
recovery. Plato Logic forecast net beer market growth of around
+2% in the Americas region, with
Europe expected to be flat or show a
slight decline. In contrast, both Asia/Pacific and Africa/M.East (largely
‘emerging’ regions) are currently projected to deliver beer market growth of
around +4%.
Plato Logic’s latest annual “World Beer
Report” is published 10th October and contains 2012 projections for
all world beer markets.
Top Brands
Chinese brand Snow (range) became the
world’s leading beer brand in 2008, ahead of the two A-B InBev brands, Bud Light
and Budweiser, a ranking since maintained.
In another landmark,
the Snow range was bigger than the entire German beer market in 2011.
Chart –
Top 10 Global Beer Brands (ranges)
World’s
Leading Beer Brands, 2011, million hl
Source: Plato Logic
Limited.
Note: Bud Light includes Bud
range e.g., Dry, Ice
Plato Logic Limited
