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    Press Release

    from Plato Logic Limited                

    World Beer Market forecast to grow by around 2.1% in 2012.

    Driven by strong growth in China, Global beer consumption was almost 3% higher in 2011, according to latest data from beer market specialists Plato Logic.


    Ian Pressnell, Director of Plato Logic commented: “although 2011 was another challenging year, it was also a landmark year: the Chinese beer market is now twice the size of the USA and has also reached 25% of the global beer market”.


    However, according to Plato Logic’s latest projections beer consumption growth is expected to slow down to just 2.1% in 2012, as China’s growth slows and the global economic recovery remains weak.


    Looking at the 2012 projections in more detail highlights the ‘two-speed’ nature of the recovery. Plato Logic forecast net beer market growth of around +2% in the Americas region, with Europe expected to be flat or show a slight decline. In contrast, both Asia/Pacific and Africa/M.East (largely ‘emerging’ regions) are currently projected to deliver beer market growth of around +4%.

    Plato Logic’s latest annual “World Beer Report” is published 10th October and contains 2012 projections for all world beer markets.


    Top Brands

    Chinese brand Snow (range) became the world’s leading beer brand in 2008, ahead of the two A-B InBev brands, Bud Light and Budweiser, a ranking since maintained. In another landmark, the Snow range was bigger than the entire German beer market in 2011.

    ChartTop 10 Global Beer Brands (ranges)


    World’s Leading Beer Brands, 2011, million hl

    Source: Plato Logic Limited.

    Note: Bud Light includes Bud range e.g., Dry, Ice

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