Plato Logic Limited
Beer Market Data from Beer Market Specialists. Sounds Logical.
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Beer Market Data from Beer Market Specialists. Sounds Logical. This website uses cookies, please read our Privacy Policy The yellow circle with the black pi symbol is a registered trademark of Plato Logic Limited
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GETTING THE NUMBERS RIGHT The
world of market intelligence isn’t just about number crunching.
It is all about understanding the numbers and how they stack up
to provide the most accurate picture of the current market situation in
the beer industry. Ian
Pressnell, Director of Plato Logic understands that consistent
methodology, combined with looking more deeply into the data, are the
most effective ways to achieve more accurate figures. "If
you construct a league table by using numbers that have been prepared
according to different principles, then you do not achieve
comparability. Consistency
is the key to comparability and by using consistent methodology we are
able to source and present accurate market intelligence," commented
Ian Pressnell. With
many conflicting figures published in various reports and across a broad
range of media, it is understandable why companies in need of accurate
data are often left in a state of confusion. Ian
Pressnell continued: "As beer market specialists Plato Logic
understand the complexities of the information we research.
We then carefully and critically assemble it in order to provide
the most accurate, current picture of the industry. We don’t just take
the figures from company reports, we look behind those figures and find
out what is actually happening within a particular company by doing
thorough analysis. For example by taking into account the time in the
fiscal year when a company is acquired." Nicola
Pressnell, Plato Logic’s Operation’s Director, commented: "We
are beer market specialists, that is all we focus on.
We don’t do dog food or toothpaste - just beer.
By focusing on one primary market we have become experts in the
international beer industry. We gather our information through a trusted group of
industry contacts and directly from the leading companies, as well as
through a wide range of other sources." Plato
Logic keeps up to date with all the mergers and acquisitions and the
fact that the top ten brewers can change on a weekly basis. The Plato Logic team has thirty years of experience
and they know exactly where to look for the information and how to
present it in a comprehensive and informative way.
The company’s 76 country reports and 3 global reports include
more than 100,000 unique data points – all carefully researched and
cross checked for accuracy, with in-house analysis ensuring common
methodology. Plato Logic’s reports are very well respected throughout the industry and are also used by a range of financial institutions and agencies acting in an advisory capacity. For more information contact us on sales.plato@platologic.co.uk
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Copyright © 2013
Plato Logic Limited
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